This ad showed up on BlinkinBlogs.com this morning via GoogleAdsense. Take a quick gander at it. I cannot properly express my feelings about the ad thus I will merely point out what is wrong with it, and that someone should be fired for it.

• The Lady in the Before picture appears to be of a darker complexion, perhaps of African Decent, whereas the lady in the second picture is of lighter complexion, most like European decent. Are we to believe that the product in question not only assists with weight loss but also removes pigment?

• The Lady in the first tab weighs much more than 12 lbs more than the lady in the second image.

• The breasts of the two women do not match at all.
• One could conclude that these are not in fact the same person – if it is then this company has borderline miracle drugs on their hands.

What does this tell us about marketing? Well at least in this instance this company just didn’t care. They didn’t care about perception. They didn’t care about the intellect level of their audience. They certainly didn’t care about a potential law suit.

I have said several times in the past that it is my opinion that marketing is ruining the human race, this particular ad sort of sums up my argument. Not only did they not have the honesty it takes to use the same person in the ad(maybe they didn’t have a real test subject?!?!) but they also didn’t care to even match the two in any visual way whatsoever. I have seen some ads where the people used aren’t the same person, but at least they somewhat resembled each other. In this instance it is so badly done that I can only conclude they did it on purpose. For shame.