Perhaps from my recent fried ice cream recipe, you assumed I like ice cream. You would be correct, and this fact did not prepare me for what I saw at the grocery store today: Dreyer’s has brazenly reduced the size of their ice cream cartons, with nary a price reduction or even a hint on the package. 1.5 quarts? When did this happen? Somewhere along the line, full-size ice cream went from 2 quarts to 1.75 quarts. OK, that I missed that seismic shift, because I think it was some kind of ice cream manufacturer conspiracy. Smoky rooms and backdoor deals were involved, and BLAM! suddenly every ice cream pimp had whittled away their container size.

However, unlike Breyer’s, who uses an odd size carton so you don’t have a clue without reading the package, Dreyer’s uses the same cylinder as most of the other ice creams on the shelf. So now their stubby cartons thumb their nose at me as I sit there pondering which flavor to get. Guess who I didn’t buy? I understand the recession, prices are increases, blah blah blah. I think the key is to increase prices without looking like an idiot.